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Strategic thinking: learning to play the other side of the strategy coin
Author: Julia Sloan, founder and president, Sloan International Inc.
Velocity Magazine | September 30, 2011
Successful strategy requires being adept at playing both sides of the strategy coin: the non-linear, intuitive, imaginative side and the linear, logical, analytical side. Because the linear side is already deeply entrenched in traditional strategy courses and conventional professional development programs, most strategic account managers need to sharpen their focus on the non-linear side.
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