RSS
FIND A RESOURCE
I am looking for:
The how of account-based marketing
Author:
Velocity Magazine | September 30, 2011
In Velocity's spring 2010 issue, Deloitte Services LP's Lisa Jepsen-Lozano answered the question, "How do you know it's time to employ an account-based marketing structure within your organization?" Jepsen-Lozano's piece brought smiles to Michael Uram, retired from Hewlett-Packard Co., and Jon Raphaelson, formerly of HP and currently at Business and IT Synchronization LLC, as they recalled their adventures in building and rolling out various ABM forms within HP in the United States in the past five years.
Authors: Michael Uram, retired account-based marketing manager for strategic discrete and process manufacturing accounts, Hewlett-Packard Co., and Jon Raphaelson, chief executive officer, Business and IT Synchronization LLC, and former chief strategist and architect for adaptive enterprise and new solution development, Hewlett-Packard Co.
Please Leave a Comment
Featured Resource
Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
Featured Event
June 18-21, 2012 | SAMA University Northeast
Intensive, full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding. Come for one to four days of concentrated knowledge building and leave with a deeper understanding and an expanded toolbox of skills.
