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The keys to effective strategic account planning: Key 3--assess and strengthen the account's most strategic relationships
Author: Steve Andersen, president and founder, Performance Methods Inc.
Velocity Magazine | January 2, 2012
The objective of every effective account planning program should be to grow the relationships the organization has with its most strategic customers, and effective account planning programs should equip and enable account teams to position and differentiate their value with their most important customers.
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