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The social network's role in strategic accounts: Welcome to SAMA's new website
Author: Bernard Quancard, president and chief executive officer, Strategic Account Management Association
Velocity Magazine | September 30, 2011
A strategic customer relationship has three key development stages: customer intimacy, globalization and co-creating productivity solutions for the customer. It all comes down to this: Uncover customer pain, and align unique solutions and offerings to solve that pain.
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Strategic Account Manager Competency Assessment
SAMA’s new Competency Assessment Tool helps Strategic Account Managers understand and measure the necessary skills to work strategically with their most complex customers. By evaluating performance against a defined set of best practices, this tool helps SAMs and their manager/s build a personal development roadmap to achieve their desired results.
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