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The strategic imperative: what strategic account management programs can teach us
Author: William Hortz, chief executive officer and president, Strategic Account Management Solutions Inc.
Velocity Magazine | May 15, 2011
I believe that firms of all sizes -- from conglomerates to small professional practices -- can learn from studying successful strategic account management programs. This is a valuable investment of time, as business leaders can capture essential new strategies and ways of thinking and resurface and polish old ones needed to compete and win in today's distressed, evolving markets.
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