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Velocity® Issue 3, 2011 (cover: Power growth--with account-based marketing)
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Velocity Magazine | September 30, 2011
In this issue: Editor's Corner; Quick Takes; Data Watch; Charles Barkley vs. Phil Mickelson: why you should invest in your best people (Strategic Reflections); The social network's role in strategic accounts: Welcome to SAMA's new website; SAMA's 47th Annual Conference highlights; Customer centricity: Siemens' cultural centerpiece--an interview with Peter L?scher, president and chief executive officer; Strategic thinking: learning to play the other side of the strategy coin; Strategic account manager compensation: Companies are proactively managing uncertainty and planning for growth while job satisfaction is down; Building customer-centric processes in your organization; Career paths and global account management at Xerox: an interview with Cam Hyde, senior vice president of global account operations; Innovate by shaping and trading deal risks; Event Calendar; Steria: why account managers need strategic marketing; The how of account-based marketing; Is the strategic account manager really a single point of contact?; Being globally seamless in serving customers for Molex: an interview with Fred Bell, vice president of distribution; Sales Compensation Made Simple (Book Review)
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