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Velocity
Velocity® magazine includes in-depth articles of interest to the strategic account management profession. Issues contain columns by thought-leaders; reviews of interesting SAM-related material; the latest research and trends; theory and case studies; and actionable content on cutting-edge topics relevant to SAM practitioners. A Velocity subscription is included with SAMA membership. Non-members may purchase an annual three-issue subscription (first-quarter issue, second-quarter issue and expanded third/fourth-quarter issue). For both SAMA members and non-member subscribers, Velocity is published and delivered in electronic and print form.
Annual subscription price = $65
Individual issues = $25
Most individual articles = $10
Current Velocity® issue:
Velocity® e-book (winter 2012 edition)
January 2, 2012
Price: Non-Member - 25 | Individual Member - 0 | Corporate Member - 0
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Velocity® Issue 1, 2012 (cover: Rewriting the rules? SAM and procurement)
January 2, 2012
Price: Non-Member - 25 | Individual Member - 0 | Corporate Member - 0
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Launching an executive sponsor program: three critical success factors
January 2, 2012
Price: Non-Member - 10 | Individual Member - 0 | Corporate Member - 0
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My customer's competitor is my…
January 2, 2012
Price: Non-Member - 10 | Individual Member - 0 | Corporate Member - 0
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Nalco: return on investment in negotiation
January 2, 2012
Price: Non-Member - 10 | Individual Member - 0 | Corporate Member - 0
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Strategic calling to uncover hidden opportunities at your key accounts (Japanese version)
January 2, 2012
Price: Non-Member - 10 | Individual Member - 0 | Corporate Member - 0
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The keys to effective strategic account planning: Key 4--position and differentiate the supplier's unique value with the customer
January 2, 2012
Price: Non-Member - 10 | Individual Member - 0 | Corporate Member - 0
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Channeling strategic account management
January 2, 2012
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The keys to effective strategic account planning: Key 3--assess and strengthen the account's most strategic relationships
January 2, 2012
Price: Non-Member - 10 | Individual Member - 0 | Corporate Member - 0
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Editor's Corner: Issue 1, 2012
January 2, 2012
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Quick Takes: Issue 1, 2012
January 2, 2012
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Managing your top customers for retention, growth and profitability
January 2, 2012
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Data Watch: Issue 1, 2012
January 2, 2012
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The purchasing manager is not your enemy
January 2, 2012
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Featured Resource
Velocity Magazine, Q3/4 2011
COVER STORY "Power Growth - With Account Based Marketing". Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking
Featured Event
January 30-February 2, 2012 | SAMA University Atlanta
This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.
