| Winning large, complex sales opportunities at Hewlett-Packard Co. |
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Author(s): Philip Squire, chief executive officer, Consalia Ltd.; Michael Hurley, director, Hewlett-Packard Co.; and H. David Hennessey, professor of marketing, Babson College |
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Description: A recent research project has provided insights about how to raise professionalism standards in selling complex solutions. Key findings suggested a new sales approach validated by computer giant Hewlett-Packard Co.'s outsourcing team. |
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Date Added |
Resource
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Format |
Price |
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11/12/2008 2:09:00 PM |
Velocity magazine |
PDF |
$10 |
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Media: Electronic File |
Volume / Issue: 10 / 4 |
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Publisher: SAMA |
Number of Pages: 3 |
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Publication: Velocity |
File Size: 0 |
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Publication Date: 11/11/2008 |
ISBN#: N/A |
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Subjects: SAM Program Case Studies; Training & Professional Development |
Industries: Computer Data Services/Software; Computer Equipment |
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