Geoff is a passionate believer in KAM with over 30 years of experience in posts at various operational and strategic levels. Currently Director KAM Centre of Excellence for Global Marketing in Pfizer Biopharma Group. Prior to this a Strategic Account Manager and Business Director in the UK Pfizer Business, Sales Director UK & Ireland for Siemens Healthcare, and Head of Sales & Training at UCB Pharma.

As Head of Sales Excellence, Marco is responsible for developing and implementing the future sales operating model for Siemens. 
Besides the further development of our cross-business setup for Vertical Markets he shapes especially the company-wide Key Account Management and strongly focuses on People Development and Digital Sales Enablement.
The knowledge he gained in several sales and management functions giving him the ability to set a clear focus on sustainable development of Sales processes, digital tools, and new approaches in the Sales arena. 
Before this, he managed Regional and Vertical Sales activities of Smart Infrastructure/Energy Management and Siemens IT Solutions and Services. Furthermore, he served several years as CEO in Siemens subsidiaries in China and South Africa and held different management positions in Strategy, Sales, and Mergers and Acquisitions.

Stefan Fuehner is ‘Senior Director CCO Office & Commercial Development’ at DHL Customer Solutions & Innovation (CSI), and in this capacity the Chief of Staff to the ‘Chief Commercial Officer DHL & Head of CSI’. DHL Customer Solutions & Innovation is a Sales Organization of Deutsche Post DHL Group looking after the group’s strategic accounts across all business units.
Prior to joining CSI, he was ‘Product Manager Cross Border Shipping’ in the DHL eCommerce division spending time both in the Global Headquarter in Bonn, Germany as well as the Americas in Weston, FL, USA. Stefan joined Deutsche Post DHL Group in 2014 as part of a Graduate Management program working in various functions of the Post – eCommerce – Parcel division.
Stefan holds a Master of Science, Business Administration, from the University of Cologne, Germany.

With more than 30 years of experience as a practitioner in the Lifesciences (human and animal health), I am a Board experienced executive and now, business owner, partnering with organizations to accelerate business transformations, go-to-market strategies, and customer-centricity. Executive coach. I am also a SAMA Board member.

Kate Burda is the CEO and founder of consulting firm Kate Burda & Co, which leads revenue performance and growth strategies for organizations, large multi-national brands, owners, and investors. Through the “revenue trifecta” of sales, digital marketing, and price modeling, many of Kate’s clients have enjoyed 25 percent growth in revenue gains through her work.
Working with companies from startups to exit strategy, financial downturns, and shifts within the marketplace over her nearly 30 years of experience, Kate has advised some of the world’s leading companies, such as Goldman Sachs, Brookfield, Abbott, Boehringer Ingelheim, Ricoh, Marriott International, Hilton, Loews Hotels, IHG and more. She has worked for multi-national firms in leading sales, marketing, and revenue management / pricing teams at the executive level.
Kate has brought thought leadership within marketing strategies within branding, awareness marketing in the digital space, as well as creating methodology in effective targeted marketing to your most valuable customer segments. She has led and developed strategy in working with teams to create a revenue roadmap and how to engage commercial teams to effectively achieve that future vision.
Recently they have just launched IGNITE, a SaaS program, that enables companies to create a revenue pathway and connect teams to goals and strategies.
As an industry leader, Kate is a Think Tank member of the Center for Hospitality Research at Cornell and has taught graduate and undergraduate courses for Fairleigh Dickinson University and Purdue University System teaching Revenue Management and Distribution, Global Marketing and Digital Marketing. Her memberships include Boutique Lifestyle Leaders Association (BLLA), International Society of Hotel Consultants (ISHC), Kate has spoken at Chesapeake Hospitality Summit, Hunter Conference, Hotel Asset Manager Association 2020 Summit, and more. She earned her MBA at University of Colorado and currently lives in Dallas.

Kaj Storbacka is Professor at the HANKEN School of Economics in Helsinki, where he moved from the University of Auckland Business School. His research focuses on solution business transformation and market and business model innovation.
Kaj has made a career out of working on the borderline between academic and applied research within marketing and strategic management. He has over 35 years’ experience as a strategy consultant to European and global companies in finance, media, travel, retail, utility, manufacturing and telecommunications.
He has a long background in executive education and is a frequent speaker at internal seminars for major global corporations, and at leading management development institutions in Europe, Asia and the US.
His academic research has been published in journals such as Journal of the Academy of Marketing Science, Industrial Marketing Management, Journal of Business Research, European Journal of Marketing, and Marketing Theory. Kaj has also published 13 books, some of which have been translated into several languages.

Javier is Associate Professor of Strategic Sales Management and Negotiation at Cranfield School of Management and Director of the Key Account Management Best Practice Forum.
Javier brings a unique combination of practical and theoretical knowledge being a practicing manager, instructor and an active researcher. His expertise, firmly grounded in business and informed by the latest research, focuses on professional selling, sales and key account management, and executive education and development.
He was previously the Director of Custom Programmes, Executive Education, and Senior Faculty at the University of Cambridge, Judge Business School. Prior to his career in academia, he worked for Unilever in management positions in Spain and in the UK. He is an accredited Belbin instructor.
Javier has a PhD in Management (Organisational Learning), a PCert in Teaching, Learning and Assessment in Higher Education (Cranfield University), and has completed the Advanced Leadership Programme (Cambridge University Judge Business School) and the International Teachers Programme (Northwestern University, Kellogg School of Management). His education also includes a Postgraduate Degree in Training Management in Organisations and a Diploma in Advanced Studies in Social Psychology (University of Barcelona). He has a BSc (Hons) in Economics and Business Administration (University of Zaragoza).

Brian has a rich business background with more than 40 years of experience in sales, operations and management. Having earned his BA in Management from Hofstra University in 1976 and after holding several entry level positions, he started his career in logistics in Chicago in 1979. In 1985, he earned an MBA from Fairleigh Dickenson University. Over the years, he has held both regional and global positions with DHL, a Deutsch Post Company, working in their heavy freight division. Brian started his career in sales and quickly moved to operations management. He has managed at the station, regional and national levels. He also served as CEO of the company’s North American Unit (USA and Canada) from 2009 until 2012.
Brian was a key player on all the integration teams during the years when Deutsch Post was acquiring companies to build its global logistics business. He was charged with overseeing many organizational and leadership changes, which expanded and built upon his already robust skill set. The time spent facilitating these mergers greatly impacted Brian’s leadership style. His focus and passion shifted to serving and supporting others in the organization.
Brian has been a life-long learner and has earned a degree in Professional Coaching from the University of Texas. Brian is also an ICF Certified Coach, and he is currently serving as a Mentor/Coach, developing younger talents as they progress in their careers.
Brian was raised in New York and currently lives with his wife in St. Charles, IL. In his spare time, he enjoys spending time with his family, traveling, boating, gardening, and doing DIY projects.

Denise brings over 40 years of executive management in Sales, Sales Operations and Sales Transformation. In August, 2018, she became President and CEO for SAMA. She will be leading the strategy of the association to provide essential and relevant research and skills to clients’ strategic account programs.
Previously, Denise held several sales and sales transformation roles in IBM, including Strategic Account Director for one of IBM’s largest accounts. Most recently, she led IBM’s CRM implementation where she was accountable for the design, deployment and adoption to over 40,000 global sales and sales managers.
Prior to that assignment, Denise was instrumental in leading IBM’s sales force transformation over the past 10 years. She served as one of the executive leaders of the largest global transformational initiative in IBM — “Delivering Client Value” which touched all aspects of IBM sales model, including sales methods, coverage segmentation, organizational structure, and creating a culture of sales eminence among all sales professionals. Denise’s team developed the foundation of the initiative, IBM’s Signature Selling Method, which was a common sales methodology for all 40,000 global sales professionals.
Yet the foundation of Denise’s career has been primarily in direct sales and sales management where she has led regional and global industry sales organizations for IBM, largely in manufacturing, process and financial industries.
Denise is a certified change management professional (CCMP). She led IBM’s Chicago Women’s Group in Chicago and does external mentoring of young professionals with Menttium. She graduated with a BS in Management Science from the University of Illinois, and an MBA from the University of Chicago. She enjoys golf, singing, theater…and most importantly being a role model for her two daughters.

After a remarkable 35-year career with Schneider Electric, Harvey Dunham serves as the Managing Director of Strategy & Marketing for the Strategic Account Management Association (SAMA), a nonprofit professional association based in Chicago.
During Harvey’s time at Schneider Electric, Harvey started as an Account Manager then progressively became a District Sales Manager, a Strategic Account Manager (SAM), a SAM Leader, a Country President (South Africa & Poland), and, finally a Global Solution VP who supported SAMs in developing solutions for their global strategic accounts around the world.
Thanks to his impressive and long career at SAMA, Schneider Electric, as well as military service, Harvey’s areas of expertise include B2B sales, account management, channel strategy and management, negotiation, presentation skills, facilitation, training, coaching and process improvement.

Four years with SAMA, 41 years with DP/DHL, and 8 years on SAMA’s Board of Directors before joining the SAMA staff in 2017.