Improve personal and organizational performance
SAMA Academy was developed by practitioners, for practitioners. The hands-on, interactive training covers all the critical steps of the customer value co-creation process and leaves SAMs with the core competencies needed to execute them. Best of all, we offer workshops on three continents.
SAMA Academy training can be undertaken as standalone skill building or as part of SAMA’s SAM certification journey.
SAMA Academy’s international professional-development workshops are dedicated to expanding your knowledge and capabilities specific to key account management.
Offered throughout the year. SAMA Academy topics include:
SAMA’s Certified Strategic Account Manager (CSAM) certification is the gold standard of strategic account management. Recognized and demanded by organizations worldwide, the CSAM certification is awarded to practitioners who meet SAMA professional certification in:
of SAMs increased their overall account profitability after SAMA training
of SAMs met or exceeded Account Growth goals after SAMA training
of SAM program managers believe SAM training helped their key account managers build trust with their strategic accounts
of SAMs say they learned “unconventional (and creative!) business methods” at SAMA training
placed the highest level of importance on increasing the effectiveness of SAM skills*
*respondents in SAMA’s 2016 Changes and Predictions Affecting Strategic Account Management