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    WE CONNECT YOU WITH THE LARGEST GLOBAL COMMUNITY OF SAM PROFESSIONALS

   

 

Dear friends: SAMA is at its core a community. That is why at this time of grave uncertainty, the health, well-being and peace-of-mind of all of you is our highest priority. We have made the difficult decision to postpone our Annual Conference until the fall, November 9-11, at the time of this update (03/24/2020), all future SAMA in-person events are expected to take place as scheduled. However, we are continuously monitoring updates from WHO, CDC, et al., and will make decisions about future events as new information and recommendations become available. We will update this page immediately if and when any changes occur.

Virtual events (webinars, online training, etc.) will not be affected and will take place as scheduled. Please bookmark this page for future updates. We are also available to facilitate virtual services for you and your team, including benchmarking, coaching, customized training, and program and individual assessments. In the meantime, be safe, be well, and please know that SAMA will continue to be here for you when you need us.
 

Events Calendar

 

 

 April 

15

  Webinar: 
  Virtual just became vital: The keys
  to a great remote sales presentation

 

 April 

23

  Webinar: 
  Financial acumen for SAMs

 

 July 

20-23

  SAMA Academy Chicago
  July 20-23, 2020

 

 October 

12-15

  SAMA Academy San Diego
  October 12-15, 2020

 

 November 

9-11

  SAMA Annual Conference
 
Hotel del Coronado,
  Curio Collection by Hilton
  November 9-11, 2020

 

November

TBA

  SAMA Academy Berlin
  Date TBA

 

SAMA conferences

It’s not just what you know but who you know. Gather tools, insights and contacts from the leading minds working B2B. Each year, SAMA’s Annual and Pan-European conferences draw close to 1,000 professionals working at all levels, and in all roles, of the strategic account management organization. Why do they return year in and year out? To gather tools, insights and contacts from the leading minds working in B2B.
 

Save the date:
SAMA 2021 Annual Conference
May 24-26, 2021
Omni Nashville Hotel | Nashville, TN

 

2020 SAMA Academies  Download schedule

Chicago
July 20-23, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 1 - Co-discovery and strategic account planning
  • Core 2 - Co-creation & quantification of value
  • Core 3 - Account leadership: Redefining account management in today’s market place
  • Core 4 - Managing the customer relationship and value journey
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • E8 - Emotional Intelligence for SAMs: How to create value in every interaction
  • E10 - Coaching to the behaviors that drive effective SAM execution

San Diego
October 12-15, 2020

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 1 - Co-discovery and strategic account planning
  • Core 2 - Co-creation & quantification of value
  • Core 4 - Managing the customer relationship and value journey
  • E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
  • E3 - Leading and managing a multifunctional team
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • E16 - Monetization of value

Berlin
Date TBA

  • Core 0 - SAM playbook: Foundational skills for driving superior customer results
  • Core 2 - Co-creation & quantification of value
  • Core 3 - Account leadership: Redefining account management in today’s market place
  • E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
  • E3 - Leading and managing a multifunctional team
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • E16 - Monetization of value

 

 

No time for in-person training? SAMA Academy is available online.

SAMA Academy online offers the same proven training, led by the same vaunted experts, as our in-person training. The difference: You control the time and the place. Build the skills to advance your career – when you want, where you want.

 

Many thanks to SAMA's top-notch providers: