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Velocity Magazine Article
Developing amazing SAMs at Airbus Defence and Space
Author(s):Edmund Bradford, Managing Director, Market2Win Ltd; Andreas Pilz, Head of KAM Program, Airbus Defence and SpacePublication Date: May 15, 2023Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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Sorry Shouldn't Be the Hardest Word: Master the Psychology of Effective Customer Apologies