RESOURCE LIBRARY

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Velocity Magazine Article

The new B2B growth equation

Our research found that what customers want from omnichannel is “more”—more channels, more convenience and a more personalized experience. And if they don’t get what they’re looking for, they’ll ta... read more

Author(s):Arun Arora, Senior Partner, McKinsey & Company, and Liz Harrison, Partner, McKinsey & Company, and Candace Lun Plotkin, Partner, McKinsey & Company, and Max Magni, Senior Partner, McKinsey & Company, and Jennifer Stanley, Partner, McKinsey & Company Publication Date: May 8, 2022 Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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