RESOURCE LIBRARY

SAMA'S Resource Library has just what you need, when you need it.

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Velocity Magazine Article

Designing an effective strategic account management organization

A general framework for designing an organizational SAM model, tailored to the company’s needs and objectives, as well as examples of how two dramatically different companies have applied these pri... read more

Author(s):Mike Moorman, SAMA Board Member and SAM Practice Area Leader, ZS. Panelists were Hajo Rapp, SVP Strategic Account Management & Sales Excellence, TÜV SÜD AG, and Teresa Cook, Vice President Strategy & Transformation, Integrated Accounts, IBM. Publication Date: Sept. 29, 2022 Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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