RESOURCE LIBRARY

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Velocity Magazine Article

Elevating executive customer engagement via strategic customer advisory boards

Our research, which just surveyed close to 3,500 decision makers in 12 markets (and over 21,000 since 2016), found that what customers want from omnichannel is “more”—more channels, more convenienc... read more

Author(s):Arun Arora, Senior Partner, McKinsey & Company, and Liz Harrison, Partner, McKinsey & Company, and Candace Lun Plotkin, Partner, McKinsey & Company, and Max Magni, Senior Partner, McKinsey & Company, and Jennifer Stanley, Partner, McKinsey & Company Publication Date: May 8, 2022 Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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