RESOURCE LIBRARY

SAMA'S Resource Library has just what you need, when you need it.

Our resource library is currently being updated. If you have not found what you are looking for or if we can save you some time and search for you, please submit request or contact your account manager. You can also contact SAMA via phone at +1 312 251 3131.

Resources are for personal use only and may not be copied or distributed without the direct consent of SAMA.

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Velocity Magazine Article

Artificial Intelligence In Strategic Account Management: Applications, Benefits, & Risks

Artificial intelligence (AI) is fundamentally changing some of the practices of managing strategic customers. Following previous articles on high-performing strategic account managers (SAMs), the a... read more

Author(s):Javier Marcos, Professor of Strategic Sales Management and Negotiation, Cranfield School of Management (UK), Director Key Account Management Forum; Andy Hough, Lecturer, Sales Leadership & Performance Cranfield School of Management (UK); Dayle Childs, Senior Lecturer in Sales & Digital Marketing, Bournemouth University Publication Date: Sept. 28, 2023 Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
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