SAMA'S Resource Library has just what you need, when you need it.
Search Results: 1
Velocity Magazine Article
Becoming a strategizing ecosystem leader: The road to success for today's SAMs
The “ecosystem'' basically means that we need to consider how our account fits in with what's going on around the customer and ourselves. in the future SAM needs to be what I call “strategizing eco... read more
The “ecosystem'' basically means that we need to consider how our account fits in with what's going on around the customer and ourselves. in the future SAM needs to be what I call “strategizing ecosystem leadership. read less
Author(s):By Kaj Storbacka, Professor, Hanken School of Economics, Helsinki, and Founder, Market Shaping LabPublication Date: May 8, 2022Price: Non-Member - 10.00 | Individual-Member - 0.00 | Corporate-Member - 0.00
Login to purchase resources or add them to your folder