SAMA Leadership Studio
Studio, noun. A place where people gather to bring creativity to life

What does great leadership look like in the context of our companies’ ongoing evolution and transformation? SAMA invites you to gather with like-minded peers for a loose yet structured facilitated dialogue on this incredibly salient topic:

What does it mean to be a virtuous, agile leader now and for the future?

The SAMA Leadership Studio will be organized around the concepts of Head, Heart and Hand.

• Head: How do we tap our imagination and strategic thinking to create a vision for the future?
• Heart: How do we inspire and empower our people and customers to share our vision?
• Hands: How do we ensure executing on our vision?

In this three-part series, we plan to co-create a model of adaptive leadership based on the attributes of character, empathy and perspective. We will share frameworks throughout to ground discussion topics in the “how,” but the goal will be to pool the collective wisdom and experience of the group to create a new paradigm of strategic accounts leadership.

What: A monthly, two-hour “think tank” on leadership with cross-industry peers

When: Session 1: February 24, Session 2: March 24 and Session 3: April 21

Who: Business and program leaders –

• If you are a senior leader architect of the vision and deployment of your company strategic account management roadmap and business transformation
• Opportunity for senior leaders to have frameworks, exchange best practices and brainstorm on the main issues and roadblocks (organization & people)

How: Live, virtual

Part One: Envisioning the future (Head)

We will begin by establishing a baseline for where we are today. Key questions include: What is SAM in 2021? How has the journey been upended by the past year’s events? What are leaders’ biggest challenges and opportunities moving forward?

We will then discuss concepts related to agile leadership, including how to leverage design thinking and Bayesian principles to navigate uncharted waters. We will present a leadership framework based on the attributes of character and empathy, and present the characteristics of agile leadership.

Part Two: Inspiring and empowering (Heart)

Having a vision of the future is just the start. We need to bring this vision alive for the people we lead and for our customers. We will discuss concepts of leadership, including executive sponsorship, coaching and techniques for inspiring and empowering others. We will also discuss the role of the leader in this journey as well as customer-engagement behaviors to accelerate impact.

Part Three: Execute flawlessly (Hand)

At last, we discuss how to create processes to ensure flawless execution of our vision. We will discuss the key organizational success factors for strategic accounts, a different way of segmenting customers and how we can systematically use voice-of-customer data to inform our decisions. We will share a SAM competencies framework and a model for enterprise-wide organizational effectiveness best practices through Centers of Excellence.

 

Register now

 

To ensure the optimal level of group discussion and engagement, spots in the SAMA Leadership Studio will be capped at 18 participants. Participants with interest will be placed on a wait list. Please note: The SAMA Leadership Studio is designed as a full series to be attended by a single cohort across the three sessions; enrollment, therefore, is for the entire series.