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Certification
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Download the brochure. SAMA’s Certified Strategic Account Manager (CSAM) Program establishes a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM). While variations exist across different businesses and industries for SAM role requirements, an essential set of core competencies and their related knowledge, skills and behaviors have been shown in a majority of companies to be essential for strategic customer leadership. Upon successful completion of SAMA’s Certification Program, the Certified Strategic Account Manager (CSAM) designation will be awarded. Enrollment Fee and Online modules can be purchsed through our new Certification Center: |
Program Requirements:
Step 1. Enrollment
Step 2. Pre-Assessment
Step 3. 9 SAMA University Courses including online components (coming soon) and tests
Step 4. Post-Assessment and Final Review
Step 5. Designation Awarded
What makes a SAM?
Enrollment is now open.
Enrollment includes SAMA's new Pre-Assessment Tool.
To learn more or purchase the assessment tool independently click here: Assessment . A portion of the assessment fee may be applied to Certification Program Enrollment if upgrade is requested within 90 days.
Upcoming Courses
Sign up for updates and download more information about the program: Certification Information Request
Over this year, SAMA will finalize roll out of our new Strategic Account Management Certification Program to evaluate and certify individuals in the practice of strategic account management.*
This milestone program will include core training to ensure that certified SAMs share a foundational business acumen and elective courses to give SAMs the flexibility to focus on topics relevant to their companies and careers.
The program includes:
- the highest quality workshops and training in strategic account management;
- relevant online learning components designed to reinforce learning and ;
- online and onsite testing to verify knowledge gained;
- on-the-job follow up from SAMA or its affiliates.
Benefits For You
- Demonstrate a high standard of excellence in strategic account management;
- Be measured as one of the best in your field;
- Create a clearer career path within your company.
Benefits For Your Company
- Set a standard of excellence for SAM practitioners and program design;
- Identify and train high potential talent for advancement;
- Establish a threshold of SAM accountability and capability across SAM practitioners working in different fields with varying levels of education, experience, and training
Based on SAMA’s tested Knowledge Architecture and years of research, the Certification Program is currently focused on training for Foundational Level Strategic Account Managers. Future programming will include certification for Advanced level SAMs and Program Organizational Design & Management level for executives and SAM program directors.
Pilot classes held at SAMA University sessions Chicago 2010, Atlanta 2011, New York 2011, San Francisco 2011 will qualify participants for credit towards the in-person portion of the program. Participants with partial credit will have the opportunity to fulfill the requirements to get full credit for any pilot classes taken as soon as the online modules are ready.
Download the brochure and contact us for more information at certification@strategicaccounts.org
Featured Resource
Velocity Magazine, Q3/4 2011
COVER STORY "Power Growth - With Account Based Marketing". Also included - Customer-Centricity: Siemens' Cultural Centerpiece, SAM Compensation, Reflecting on Strategic Thinking
Featured Event
January 30-February 2, 2012 | SAMA University Atlanta
This SAMA U includes classes on Critical Skills for the SAM, Account Planning, Co-Creating Joint Solutions with your Customer, Using Presentations to Drive SAM and Managing Overall Business Outcomes.
