WEBINARS

SAMA WEBINARS

Deep learning on demand

  

Does Top Management Help (or Hinder) Your Strategic Account Managers?

APRIL 21, 2021 10:00 AM - 11:00 AM   CENTRAL TIME (US AND CANADA)

Senior management can play a major role in in supporting strategic/key account managers as they seek to grow business with the firm’s most important current and potential customers. The presenters will identify five separate roles that senior managers can play; while some roles will have a positive impact on the work of their SAMs/KAMs, others will do the opposite.

Webinar participants will leave with these three takeaways:

  1. Senior managers can be very effective in supporting strategic/key account managers.
  2. Senior management involvement should be well designed.
  3. Uncontrolled senior management involvement can have negative consequences.

After attending this webinar, we recommend you audit the involvement your senior managers have with strategic/key account customers, and then take appropriate action.

Speaker:  Noel Capon, R.C. Kopf Professor of International Marketing, Columbia Business School

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Return on Character for SAM

MAY 11, 2021 12:00 PM - 1:00 PM   CENTRAL TIME (US AND CANADA)       *REGISTRATION OPENS SOON!*

Your values are your value. Join SAMA, The Summit Group and Dr. Fred Kiel of KRW International, who will reveal results from a major research initiative that explores the new frontier of character science and its role in SAM and SAM leadership. Dr. Kiel and his colleagues at KRW International, together with their partner The Summit Group, will offer an illuminating perspective on Dr. Kiel's research.

Attendees will gain lessons from more than seven years of research and insights into what Harvard Business Review described as “the first major study to show a measurable relationship between character and business success.” Dr. Kiel's research has shown that one’s character can actually be changed, and he details the six steps others have taken to move from self-focused myopia to a worldview that stresses unity of purpose, harmony of teamwork, commitment to performance and contribution to community. 

Participants will have the opportunity to participate in this exciting new body of research, and Dr. Kiel will explain how attendees will benefit from participation in their personal and professional development.

Speakers:  The Summit Group and Dr. Fred Kiel of KRW Internationals

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SAM Compensation: 2021 Study Results on Compensation Trends and Practices

JUNE 15, 2021 10:00 AM - 11:00 AM   CENTRAL TIME (US AND CANADA)      *REGISTRATION OPENS SOON!*

Information coming soon.

Speakers:  Chad Albrecht Principal, ZS and Joel Schaafsma, General Manager Research, SAMA

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