Using Voice of the Customer to Craft a Foolproof Strategic Account Plan: A practical guide for leveraging customer insights to build loyalty and gain share at your key accounts.
Hosted by: N/A | Thursday | March 28th | 10a.m. UTC
In this presentation we will explore how a well-designed and executed Voice of the Customer program can provide SAM teams with the insights and direction needed to strengthen relationships with strategic accounts.
Topics to be covered will include:
• Effective approaches for conducting VOC research – 5 best practices for VOC Design
• Key questions that provide a candid assessment of your performance
• Tips for discovering sensitive information on your competitors
• From insights to action: how to design an effective engagement strategy based on customer feedback
• Using VOC to uncover unmet needs and areas of future growth and opportunity.