We hear a lot about co creation, and it is often overstated and overused. Come to learn and discuss a real co creation that was design with the accounts and implemented in true collaboration. What worked well and key learnings.

SAMA is delighted to offer our members this webinar series focused on how top performers drive successful account growth through SAM and KAM best practices. In The Keys to Effective Strategic Account Planning (2nd Edition), Steve Andersen, Craig Jones and Todd Lenhart of Performance Methods, Inc. (PMI), leverage their experience with the SAMA community to provide participants with a contemporary view of what great account planning and management looks like.

The authors’ extensive experience working with organizations committed to strategic and key account management excellence forms the basis for this updated and expanded second edition, unpacking critical components of modern strategic and key account management. The flow of topics and examples engages readers in a journey rich with insights, practical takeaways and commentary from acknowledged thought leaders and practitioners from across SAMA’s global membership.

Missed the sessions? We’ve got you covered: As with all of our webinars, the recordings will be sent right to your inbox and on-demand for your convenience.

Webinar #1: Building a Strong Foundation for Account-Planning Success
Webinar #2: Co-discovering what your customer values
Webinar #3: Focusing Account Planning on Value Co-Creation and Customer Success
Webinar #4: Driving Account Growth and Measuring the Impact of Account Plan Execution
Webinar #5: Engaging the Customer in Your Account Planning Process and Coaching & Leading Your Account Team