For more than 50 years, SAMA has sought out the best of the best in strategic account management to become active participants in SAMA’s community of practice. That means you don’t have to expend precious time or resources researching experts and thought leaders – because we’ve done that hard work for you. Let us make the connections for you to help you grow your relationships with your most critical customers.
Here are just a few examples of specific areas of need that we have helped our members address by connecting them with expert practitioners and thought leaders:
✓ Creating and launching a sustainable strategic account management program
✓ Training strategic account managers and their teams
✓ Developing and implementing a sales training, coaching and support program designed for large-scale organizations
✓ Leveraging individual internal success stories to create company-wide best practices
✓ Coaching for SAM program leaders and SAMs
✓ Connecting and benchmarking with other practitioners who have “been there, done that”
✓ Analyzing your organization to see what works, what doesn’t work and recommend a concrete plan to elevate your program to the next level
✓ Build an internal certification program (CSAM) customized to your company’s needs based on SAMA’s best-practice frameworks.
✓ Additional offerings for private group trainings, click here.
Not sure what training your SAMs need? We recommend using our strategic account manager competency assessment. Click here to see what over 180 companies have used to enable those engaging with their most strategic customers. You can also contact us at firstname.lastname@example.org.