SAMA ACADEMY

SAMA ACADEMY OFFERS INTENSIVE, A LA CARTE TRAINING AND EDUCATION

Workshops for practitioners at all levels and all stages of the SAM journey

 

COVID-19 UPDATE: Dear friends: SAMA is at its core a community. That is why at this time of grave uncertainty, the health, well-being and peace-of-mind of all of you is our highest priority. We have made the difficult decision to postpone our Annual Conference until the fall, November 9-11, at the time of this update (05/22/2020), SAMA in-person Academy will be hosted virtually through the end of 2020. We will update this page immediately if and when any changes occur.

Virtual events (webinars, online training, etc.) will not be affected and will take place as scheduled. Please bookmark this page for future updates. We are also available to facilitate virtual services for you and your team, including benchmarking, coaching, customized training, and program and individual assessments. In the meantime, be safe, be well, and please know that SAMA will continue to be here for you when you need us.
 

WORKSHOP OFFERINGS

  • SAM playbook: Foundational skills for driving superior customer results - CORE 0 (Details)
  • Value co-discovery and strategic account planning - CORE 1 (Details)
  • Co-creation and quantification of value - CORE 2 (Details)
  • Account leadership: Redefining account management in today’s marketplace - CORE 3 (Details)
  • Managing the customer relationship and value journey - CORE 4 (Details)
  • Buyer’s perspective: Create, communicate and quantify value for CxO impact - E2 (Details)
  • Leading and managing a multifunctional team - E3 (Details)
  • Strategic negotiation: Changing the conversation from price to solutions - E5 (Details)
  • Emotional intelligence for SAMs: How to create value in every interaction - E8 (Details)
  • Designing and Delivering the Virtual Sales Conversation - E13 (Details)
  • Coaching to the behaviors that drive effective SAM execution - E10 (Details)
  • Strategic thinking for SAM success: Putting “Strategic” back in “strategic account management" - E12 (Details)
  • Monetization of value - E16 (Details)
  • SAMA Academy Online - SAM playbook: Foundational skills for driving superior customer results - CORE 0 (Details)
  • SAMA Academy Online - Critical skills for strategic account managers - E1 (Details)
  • SAMA Academy Online - Buyer’s perspective: Create, communicate and quantify value for CxO impact - E2 (Details)
  • SAMA Academy Online - Capture value skills: A negotiations course for the complex, consensus-driven strategic sales cycle - E9 (Details)
  • SAMA Academy Online - SAM2WIN: The interactive online game where SAMs compete for the business of a strategic account - E11 (Details)

COMING UP NEXT:

SAMA Academy - Virtual 2020 July 6-31, 2020 Virtual
  • Strategic negotiation: Changing the conversation from price to solutions - E5
  • Value co-discovery and strategic account planning - CORE 1
  • SAM playbook: Foundational skills for driving superior customer results - CORE 0
  • Co-creation and quantification of value - CORE 2
  • Designing and Delivering the Virtual Sales Conversation - E13
  • Managing the customer relationship and value journey - CORE 4
  • Account leadership: Redefining account management in today’s marketplace - CORE 3
  • Emotional intelligence for SAMs: How to create value in every interaction - E8
  • Coaching to the behaviors that drive effective SAM execution - E10

Can't get away? SAMA Academy is offered online!

SAMA’s on-line courses, developed and offered by proven SAMA partners, eliminates the travel cost and time. Critical skills-building can occur at a pace the learner can control while integrating coaching for a traditional, in-class experience with the added convenience of e-learning.
 

SAM playbook: Foundational skills for driving superior customer results (CORE 0)


Critical skills for strategic account managers (Sept 2020 start ) (E1)
Buyer’s perspective: Create, communicate and quantify value for CxO impact (E2)
Capture value skills: A negotiations course for the complex, consensus-driven strategic sales cycle (E9)
SAM2Win Strategic Account Leadership Program (Sept 2020 start)

  

PRICING

North & South America

Fees (USD) 1-Day 2-Day 3-Day 4-Day
Individual Member $945 $1790 $2535 $3180
Corporate Member $895 $1690 $2385 $2980
Non-Member $1095 $2090 $2985 $3780
Fee paid at time of registration in U.S. dollars ONLY.

Europe

Fees (EURO) 1-Day 2-Day 3-Day
Non-Member €1045 €1990 €2835
Individual Member €895 €1690 €2385
Corporate Member €845 €1590 €2235
Fee paid at time of registration in Euros ONLY.

Asia-Pacific

Fees (USD) 1-Day 2-Day 3-Day
Non-Member $1095 $2090 $2985
Individual Member $945 $1790 $2535
Corporate Member $895 $1690 $2385
Fee paid at time of registration in U.S. dollars ONLY.

 

Many thanks to SAMA's top-notch providers: