SAMA ACADEMY

SAMA ACADEMY OFFERS INTENSIVE, A LA CARTE TRAINING AND EDUCATION

Workshops for practitioners at all levels and all stages of the SAM journey

 

Dear friends: SAMA is at its core a community. That is why at this time of grave uncertainty, the health, well-being and peace-of-mind of all of you is our highest priority. We have made the difficult decision to postpone our Annual Conference until the fall, November 9-11, at the time of this update (03/24/2020), all future SAMA in-person events are expected to take place as scheduled. However, we are continuously monitoring updates from WHO, CDC, et al., and will make decisions about future events as new information and recommendations become available. We will update this page immediately if and when any changes occur.

Virtual events (webinars, online training, etc.) will not be affected and will take place as scheduled. Please bookmark this page for future updates. We are also available to facilitate virtual services for you and your team, including benchmarking, coaching, customized training, and program and individual assessments. In the meantime, be safe, be well, and please know that SAMA will continue to be here for you when you need us.
 

WORKSHOP OFFERINGS

  • CORE 0 - SAM playbook: Foundational skills for driving superior customer results (Full Description)
  • CORE 1 - Value co-discovery and strategic account planning (Full Description)
  • CORE 2 - Co-creation and quantification of value (Full Description)
  • CORE 3 - Account leadership: Redefining account management in today’s marketplace (Full Description)
  • CORE 4 - Managing the customer relationship and value journey (Full Description)
  • E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact (Full Description)
  • E3 - Leading and managing a multifunctional team (Full Description)
  • E5 - Strategic negotiation: Changing the conversation from price to solutions (Full Description)
  • E8 - Emotional intelligence for SAMs: How to create value in every interaction (Full Description)
  • E10 - Coaching to the behaviors that drive effective SAM execution (Full Description)
  • E12 - Strategic thinking for SAM success: Putting “Strategic” back in “strategic account management" (Full Description)
  • E16 - Monetization of value (Full Description)
  • SAMA Academy Online: E1 - Critical skills for strategic account managers (Full Description)
  • SAMA Academy Online: E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact (Full Description)
  • SAMA Academy Online: E9 - Capture value skills - A negotiations course for the complex, consensus-driven strategic sales cycle (Full Description)
  • SAMA Academy Online: E11 - SAM2WIN: The interactive online game where SAMs compete for the business of a strategic account (Full Description)

COMING UP NEXT:

SAMA Academy Chicago 2020 July 20-23, 2020 Chicago, Illinois
  • E5 - Strategic negotiation: Changing the conversation from price to solutions
  • CORE 1 - Value co-discovery and strategic account planning
  • CORE 0 - SAM playbook: Foundational skills for driving superior customer results
  • CORE 2 - Co-creation and quantification of value
  • CORE 4 - Managing the customer relationship and value journey
  • CORE 3 - Account leadership: Redefining account management in today’s marketplace
  • E8 - Emotional intelligence for SAMs: How to create value in every interaction
  • E10 - Coaching to the behaviors that drive effective SAM execution

Can't get away? SAMA Academy is offered online!

SAMA’s on-line courses, developed and offered by proven SAMA partners, eliminates the travel cost and time. Critical skills-building can occur at a pace the learner can control while integrating coaching for a traditional, in-class experience with the added convenience of e-learning.

E1 - Critical skills for strategic account managers (April 2020 start)
E2 - Buyer’s perspective: Create, communicate and quantify value for CxO impact
E9 - Capture value skills: A negotiations course for the complex, consensus-driven strategic sales cycle
SAM2Win Strategic Account Leadership Program (Sept 2020 start)

 

PRICING

North & South America

Fees (USD) 1-Day 2-Day 3-Day 4-Day
Individual Member $945 $1790 $2535 $3180
Corporate Member $895 $1690 $2385 $2980
Non-Member $1095 $2090 $2985 $3780
Fee paid at time of registration in U.S. dollars ONLY.

Europe

Fees (EURO) 1-Day 2-Day 3-Day
Non-Member €1045 €1990 €2835
Individual Member €895 €1690 €2385
Corporate Member €845 €1590 €2235
Fee paid at time of registration in Euros ONLY.

Asia-Pacific

Fees (USD) 1-Day 2-Day 3-Day
Non-Member $1095 $2090 $2985
Individual Member $945 $1790 $2535
Corporate Member $895 $1690 $2385
Fee paid at time of registration in U.S. dollars ONLY.