• Addressing the “new normal”: Creating liquid strategic account management teams
• “Extreme” negotiations with customers
• Cracking the code on c-suite messaging
• WAJAX’S strategic accounts program provides a platform for sales excellence
• Ensuring SAM execution excellence through partner enablement
• AVI-SPL achieves positive results from its young GAM program
• Elevating a mature SAM program to the next level
• Data Watch: BCG SAMA COVID-19 pulse check survey and best-practice findings
• Quick Takes: How to keep closing B2B deals during the pandemic