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Developing a provocative perspective for priority accounts that can be impacted by the supplier’s unique capabilities means ensuring internal resources are aligned, coordinated and committed to deeply understanding customer priorities and addressing their problems and business outcomes. This discussion shares the journey aligning commercial organization around strategic customers and what can happen when the customer is engaged as part of this process.
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Building trust and deepening relationships with our key customers has never been more important. Join SAMA and the global SAM/KAM community virtually for two days of sharing lessons learned from the past 1.5 years and exploring the opportunities and challenges that lay ahead. Learn more.
SAMA Leadership Studio
A peer exchange on leading SAM transformation
SAMA invites you to a series of facilitated, structured-yet-spacious, leadership dialogues with your cross-industry peers we'll shape a perspective on what will matter most and next for SAM leadership within the context of your companies ongoing transformation or reinvention.
3 sessions of 2 hours each (coming Fall 2021). Learn more.