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Read, Watch, and Listen: Explore SAMA’s summer list of resources for valuable insights from a diverse range of experts and perspectives on best practices in strategic account management.
Join Todd Lenhart, Managing Partner at PMI, and Patrick Engkjer, Head of Strategic Accounts at Sanofi, as they unveil the essential elements for launching and maintaining a successful SAM program. Explore why SAM programs are vital, key success factors, program blueprinting, and strategies for delivering customer value.
Customer-First Strategic Account Management
Delve into customer-centric strategies with Dr. Stephen Timme and Ben Cagle of FinListics Solutions. Discover cutting-edge insights and a step-by-step template for crafting customer-first account management plans, based on research conducted by SAMA and FinListics Solutions.
What’s In A Name? Turns Out — Everything!
Uncover the blueprint for SAM success with LP Building Solutions, the 2023 SAMA Excellence Award winner for Outstanding Young Program of the Year. Learn how their SAM program propelled company growth, shifting from commodity to value-added solutions. Explore executive sponsorship, organizational structure, account-based marketing, and more.
Why You Need to Stress Test Your Strategies (and Tactics)
Arjan Singh, consultant and adjunct professor at Southern Methodist University, advocates for a military-inspired approach to scenario planning. Join this episode of Harvard Business Review's IdeaCast to explore Singh's method of guiding companies through 'war games,' evaluating strategy resilience, and fostering innovation.
Defining Your ‘True North’: A road map to successful transformation
Discover McKinsey & Company's insights into successful transformation. Align business goals with strategies, focus on key performance areas, and integrate changes seamlessly into operations to unlock long-term advantages in today's uncertain business landscape.
