Resources for the SAM professional interested in continuous improvement
SAMA houses an exhaustive reference library of webinars, magazine stories, case studies, white papers and original research covering strategic and key account management from every possible angle
SAMA partners with practitioners, SAM consultants and cutting- edge academics to conduct original B2B research. Uncover new and emerging practices in strategic customer relationship management and account planning strategy. Discover actionable insights to provoke critical thinking and lead SAM professionals through a constantly shifting business landscape.
SAMA’s ongoing webinar series is tailored to offer something to everyone, from foundational learnings for the new SAM to next-level knowledge for the mature SAM and program leader. Free to corporate members, webinars are available live and on- demand for unlimited playback.
Velocity is the only magazine in the world devoted to original reporting on subjects of direct interest to the SAM professional. Published three times a year, Velocity is included in SAMA membership in both physical and digital forms.
As the world’s only community of method-agnostic practitioners dedicated solely to the study, practice and improvement of strategic customer relationship management, SAMA uses its platform to share with our members the latest from within SAMA, our network of practitioners and the wider business world.
SAMA and its community of partners have written and published dozens of books (electronic and print) exploring the art and science of strategic and key account management.