THE PLACE FOR DEEP LEARNING

Resources for the SAM professional interested in continuous improvement

RESOURCE CENTER

SAMA houses an exhaustive reference library of webinars, magazine stories, case studies, white papers and original research covering strategic and key account management from every possible angle

Explore SAMA’s Resource Center.

SAMA RESEARCH

SAMA partners with practitioners, SAM consultants and cutting- edge academics to conduct original B2B research. Uncover new and emerging practices in strategic customer relationship management and account planning strategy. Discover actionable insights to provoke critical thinking and lead SAM professionals through a constantly shifting business landscape.

List of SAMA reports.

WEBINARS

SAMA’s ongoing webinar series is tailored to offer something to everyone, from foundational learnings for the new SAM to next-level knowledge for the mature SAM and program leader. Free to corporate members, webinars are available live and on- demand for unlimited playback.

Check out our webinar library.

VELOCITY ®

Velocity is the only magazine in the world devoted to original reporting on subjects of direct interest to the SAM professional. Published three times a year, Velocity is included in SAMA membership in both physical and digital forms.

Ready to start reading?

BLOG

As the world’s only community of method-agnostic practitioners dedicated solely to the study, practice and improvement of strategic customer relationship management, SAMA uses its platform to share with our members the latest from within SAMA, our network of practitioners and the wider business world.

Explore the blog.

SAMA BOOKS

SAMA and its community of partners have written and published dozens of books (electronic and print) exploring the art and science of strategic and key account management.

See a list of titles and where to purchase them.

BEST & NEXT

The premier eNews about account strategy and planning, Best & Next is delivered to your inbox weekly. Signup for the Best & Next now.

SAMA SOCIAL

SAMA understands that we live in a digital world where information flows from side to side, rather than top to bottom. Follow us on Facebook, Twitter @SAMATweet, and find us on LinkedIn.