Knowledge to bring value to you, your organization, and your strategic accounts
SAMA offers a rich portfolio of resources to support every stage of your strategic account management journey. From original research and expert-led webcasts to timely blogs, podcasts, and Velocity® magazine, our content is designed to inform, inspire, and elevate your practice. Explore proven tools, fresh thinking, and real-world insights — all created to help you deepen customer value and drive strategic growth.
SAMA’s Resource Library is your go-to hub for strategic account management insights — featuring a robust collection of webcasts, case studies, white papers, Velocity articles, podcasts, blogs, and original research. Explore practical tools and fresh thinking from every angle of SAM.
SAMA’s blog shares timely insights from within our organization, our global network of practitioners, and the broader business landscape. It’s a space for fresh perspectives, practical ideas, and thought leadership shaping the future of strategic account management.
The SAMA Podcast features insightful conversations with SAM leaders, innovators, and experts designed to help you deepen strategic customer relationships, deliver greater value, and accelerate growth.
SAMA’s ongoing webcast series offers something for everyone — from foundational insights for new SAMs to advanced strategies for seasoned professionals and program leaders. Free to all, webcasts are available live and on demand, with unlimited access for playback.
Velocity is the only magazine in the world dedicated exclusively to original reporting on topics that matter most to strategic account management professionals. Published three times a year, Velocity is included with SAMA membership in digital format, with a special print edition available at the SAMA Annual Conference.
SAMA collaborates with practitioners, consultants, and leading academics to conduct original B2B research — uncovering emerging practices in strategic customer management and account planning. Explore actionable insights designed to spark critical thinking and guide SAM professionals through ongoing business change.
