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Tools To Guide Decision Making

We’ve crunched the numbers so you don’t have to

SAMA's Program Assessment

Every strategic account program — regardless of size or maturity — can benefit from an objective evaluation of its key components. SAMA’s Program Assessment tool provides a fresh, expert perspective to measure the maturity and structural integrity of your SAM program across 11 critical areas essential for long-term sustainability. Based on the results, we deliver practical, actionable guidance to help you elevate your program’s performance.

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Individual Competency Assessment

Research is clear: The leadership abilities of strategic account managers are the single most important factor in successful customer co-value creation. That’s why it’s critical to ensure your SAMs have the skills they need to excel.
 
This 360° assessment combines self-evaluation with feedback from peers and managers to provide a comprehensive snapshot of a SAM’s current strengths and development areas. With these insights, you can create a customized professional development plan for your SAMs, KAMs, and GAMs.
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Customer Engagement Assessment

Effective organizational strategy starts at the top and requires strong leadership alignment. The Customer Engagement Assessment — developed by The Congruity Group — unifies leadership perspectives by evaluating eight critical areas of B2B customer engagement and the effectiveness of your current strategy.

You’ll receive detailed engagement scores for each focus area, along with a comprehensive Customer Engagement Score that measures the overall impact of your approach.

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The Facilitator™: SAMA’s Strategic Account Selector

Choosing strategic accounts isn’t about identifying which customers are strategic to you — it’s about identifying those where you have the potential to become strategic to them.
 
Through our work with hundreds of leading B2B companies, we’ve found that even the most sophisticated strategic account programs often lack an objective system for selecting and deselecting strategic accounts. That’s why SAMA developed The Facilitator™, a strategic account selection tool built on years of benchmarking and best practices.
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