SAMA - The Strategic Account Management Association

SAMA Connect

This new community allows you to network with other SAM professionals online! Try it out!

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SAMA 2012 Annual Conference

Do you know where the greatest opportunities of profitable growth are within your strategic customer segment?

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2012 Program of the Year

This year's Strategic Account Management Program of the Year was awarded to Emerson Process Management at the 48th SAMA Annual Conference.

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A SAMA Milestone

Keep a lookout for ways SAMA celebrates its 50th year!

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Highlights from Prague!

See what happened at this year's SAMA Pan-European Conference.

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Keep Tabs on Your Purchases

Now you can access and revisit your SAMA resource purchases at any time from "My Folder" at the top of the SAMA home page.

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SAMA Resource Center

Access our extensive library of SAM-related articles, webinars and research.

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Is Your Company Covering All of These Bases?

Check this page to see some Key Core Resources as you Consider / Benchmark your SAM Organization

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SAMA's Certification Program

SAMA’s Certification Program aims to establish a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM).

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Bernard Quancard

How Can You Tell When it's Time to Move a Customer to Your Strategic Accounts Program?

When is the right time to move a customer to a Strategic Accounts Program? SAMA asked seasoned professionals and industry experts for their opinion.

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06/18/2012
SAMA University Northeast

10/22/2012
SAMA University - Chicago

SAMA Offerings

Knowledge Resources

Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management work.

Conferences

Join hundreds of SAM professionals in sessions and workshops led by peer practitioners and industry leaders. Share ideas, benchmark and network with experts!