• SAMA 2012 Annual Conference

    SAMA 2012 Annual Conference

    Do you know where the greatest opportunities of profitable growth are within your strategic customer segment?

  • SAMA 2012 Pan European Conference

    SAMA 2012 Pan European Conference

    Leveraging the power of the enterprise to realize your firm's full potential for growth with strategic customers is within your reach – which strategies, resources and paths of execution will get you there?

  • Current Trends & Practices

    Current Trends & Practices

    SAMA is pleased to open the 2012 survey on Current Trends & Practices in Strategic Account Management (SAM). This exciting research explores the state of strategic account management programs and practices at leading B2B companies around the world. Click below to find out more and to sign up to participate.

  • SAMA's Program of the Year Award

    SAMA's Program of the Year Award

    This year's Program of the Year was awarded to Siemens at SAMA's 47th Annual Conference in Orlando, Florida on May 17, 2011.

  • SAMA Resource Center

    SAMA Resource Center

    Access our extensive library of SAM-related articles, webinars and research.

  • Is Your Company Covering All of These Bases?

    Is Your Company Covering All of These Bases?

    Check this page to see some Key Core Resources as you Consider / Benchmark your SAM Organization

  • SAMA's Certification Program

    SAMA's Certification Program

    SAMA’s Certification Program aims to establish a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM).

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Blog

Bernard Quancard

Valuing Large Accounts at B2B Enterprises

How do you measure the value of large accounts versus small accounts? One company explored how they were valuing their accounts, with interesting results.

more >

Recent Entries

11/28/2011   |
Presenting a Unified Voice to Your Global Customers
11/16/2011   |
Defining the Two Types of Value of a Strategic Account
11/04/2011   |
Examining the Roots of SAM Initiative Failure

Corporate Members

  • 3M Company
  • ABB
  • Abbott Laboratories
  • Accor
  • Adecco
  • Amgen Canada
  • Assurant
  • Autodesk
  • Belden
  • Bentley Systems, Inc.
  • Boehringer Ingelheim
  • Cargill
  • CH Robinson
  • Champion Technologies Logo
  • CoreLogic
  • Deloitte
  • DHL
  • Domtar
  • Elanco
  • EMD Serono
  • Emerson
  • Endress Hauser
  • Freeman
  • GSA
  • Hilton Worldwide
  • HP
  • IBM
  • IHG
  • ITT
  • John Deere
  • Johnson & Johnson
  • Johnson Controls
  • KONE
  • Konecranes
  • Konica Minolta
  • Maersk Line
  • Medtronic
  • Microsoft
  • Motorola Solutions
  • Nalco
  • NEXANS
  • Novar
  • Novartis
  • Novozymes
  • Pall Corporation
  • Pfizer Animal Health
  • Pfizer Canada
  • Pitney Bowes
  • PMP Limited
  • PolyOne Corporation
  • Procter & Gamble
  • Roche
  • Safety-Kleen Corporation
  • Schneider Electric-SGBD
  • Sherwin-Williams
  • Siemens
  • SKF
  • Sonoco
  • Tyco International
  • United States Postal Service
  • Vestas corp Logo
  • Xerox
  • Zurich Financial Services Group

Upcoming

02/23/2012
Negotiating with procurement

This interactive webinar will introduce negotiation advice for dealing with the many challenges sales professionals face when negotiating with procurement. An overview of a systematic framework for improving customer negotiation results and building better customer relationships will be shared.

Register Now

SAMA Offerings

Knowledge Resources

Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management work.

Conferences

Join hundreds of SAM professionals in sessions and workshops led by peer practitioners and industry leaders. Share ideas, benchmark and network with experts!

SAMA University/SAMA Academy

Intensive full-day courses with established SAM experts will expand your knowledge and capabilities to a new level of understanding.

Webinar Series

Live hour-long presentations, delivered by subject matter experts and SAM practitioners on core SAM subjects and proven best practices.

Velocity® Magazine

Keep current on the issues that affect the SAM profession by reading Velocity, SAMA's official print and online magazine.

SAMA Network

Access to peers and experts in strategic account management practice from SAMA's vast network.

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