2015 Pan-European Website is now live!

From the PEC15 Conference website, you'll be able to:

SAMA's "knowledge exchange" model makes our Conferences one of the most valuable networking and benchmarking opportunities you will ever experience. You should come ready to 1) exchange on your own best practices and lessons learned, and 2) use your very best listening skills, because you'll undoubtedly find tools and techniques that will help transform your own SAM organization or processes.

We hope to see you in Berlin!


Be part of a 2015 SAMA Conference!

For 50 years SAMA has been an undisputed knowledge leader in strategic customer management. Non-commercial, non-biased, non-profit…nothing but an unrelenting focus on the issues that make good companies great. We make it our business to reach beyond your niche, identify new issues and technologies and translate that into food for thought for hundreds of companies from dozens of industries. All year long we build an unparalleled strategic customer management network—at these events, you can tap into them as your own personal knowledge exchange and networking pool.

Pan-European Conference
March 16-18, 2015 • Berlin

Register to attend!


51st Annual Conference
May 4-7, 2015 • San Diego, CA

Reserve your spot for 2015!

Upcoming Events

View Full Calendar

Executive Sponsorship | DHL


Summer 2015
Registration Coming