SAMA - The Strategic Account Management Association

SAMA 2012 Annual Conference

Do you know where the greatest opportunities of profitable growth are within your strategic customer segment?

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SAMA 2012 Pan European Conference

Leveraging the power of the enterprise to realize your firm's full potential for growth with strategic customers is within your reach – which strategies, resources and paths of execution will get you there?

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Current Trends & Practices

SAMA is pleased to open the 2012 survey on Current Trends & Practices in Strategic Account Management (SAM). This exciting research explores the state of strategic account management programs and practices at leading B2B companies around the world. Click below to find out more and to sign up to participate.

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SAMA's Program of the Year Award

This year's Program of the Year was awarded to Siemens at SAMA's 47th Annual Conference in Orlando, Florida on May 17, 2011.

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SAMA Resource Center

Access our extensive library of SAM-related articles, webinars and research.

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Is Your Company Covering All of These Bases?

Check this page to see some Key Core Resources as you Consider / Benchmark your SAM Organization

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SAMA's Certification Program

SAMA’s Certification Program aims to establish a professional standard of individual capabilities to successfully perform the role and responsibilities of a strategic account manager (SAM).

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Bernard Quancard

Valuing Large Accounts at B2B Enterprises

How do you measure the value of large accounts versus small accounts? One company explored how they were valuing their accounts, with interesting results.

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Corporate Members

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01/30/2012
SAMA University Atlanta

03/11/2012
Pan-European Conference 2012

03/14/2012
SAMA Academy Prague

05/06/2012
SAMA’s 48th Annual Conference

02/23/2012
Negotiating with procurement

This interactive webinar will introduce negotiation advice for dealing with the many challenges sales professionals face when negotiating with procurement. An overview of a systematic framework for improving customer negotiation results and building better customer relationships will be shared.

SAMA Offerings

Knowledge Resources

Proprietary research, articles, case studies, books and media resources covering all areas of strategic account management work.

Conferences

Join hundreds of SAM professionals in sessions and workshops led by peer practitioners and industry leaders. Share ideas, benchmark and network with experts!