Your company's future depends on its ability to stay one step ahead of the ever-expanding expectations of your most important customers. If you can't, then you can be sure someone else will. And this is why you can't afford to miss a single opportunity to survey the competitive landscape to learn what the best are doing right now to make sure they remain indispensable to their strategic customers.
Join the world's largest community of strategic account managers, SAM program leaders and senior sales executives for three days of networking, keynotes and more than 50 breakout sessions offering ideas, tools and knowledge to help you build and expand your most critical customer relationships.
✯ SAM program directors
✯ Strategic/global/key account managers
✯ Account team members
✯ Field sales supporting key customers
✯ Sales & marketing executives
✯ Sr. management (business units & geographies)
✯ Sales support & operations
✯ Sales training & development
✯ Human resources
✯ Chief sales officers
Growth & Innovation Evangelist, Salesforce Sales Strategist, Speaker and Author
Tiffani Bova is the growth and innovation evangelist at Salesforce and the author of the Wall Street Journal and 800-CEO-READ-bestselling book GROWTH IQ: Get Smarter About the Choices that Will Make or Break Your Business. She has appeared on MSNBC, Yahoo Finance and elsewhere, and she has contributed to publications including Harvard Business Review, Forbes, Entrepreneur and Huffington Post. Prior to working with Salesforce, she was a distinguished analyst and research fellow at Gartner, where she earned accolades from the best leaders in the technology world for her cutting-edge analysis and her skill at inventing bold strategies for growth.
Strategic account management has long been seen as a vital part of a company’s long-term success and profitability, but there are external pressures causing companies to scrutinize their SAM programs. Short-term thinking on the part of the C-suite, central functions of SAM programs dismantled, AI/digital replacing elements of the SAM function, threats of recession…and the list goes on. This keynote panel of seasoned SAM leaders and subject-matter experts will share their views on how these factors will impact the future of the program and, ultimately, the customer.
Most companies do not communicate the value of their solutions as effectively as they want to. In this nEXtchange talk, Tim Pollard, CEO of Oratium, will outline the major mistakes being made in sales messaging and demonstrate, using examples, the critical principles that underpin world-class sales message architecture.
“SAMA is the ultimate global resource in the convergence of pragmatic thought leadership. From practitioners, consultants and academics, it brings together the best practices and next practices in SAM.”
– Philip R. Styrlund
CEO, The Summit Group
“I learned new concepts from people in different
industries and countries. I also found value in talking with others about their SAM program and how they handle different client and internal issues. I have much to apply to my daily work and account plans.”
– Conference attendee
“Some of the sessions really blew me off my feet…interesting and disruptive ideas you can only find here.”
– Pierre Tabary
Strategic Accounts Management Program VP
On Sunday, May 17, the SAMA Annual Conference Registration/Check-in will be open from 4pm to 8pm.
Kick-off the conference by joining us for a SAMA “Happy Hour” from 6pm to 7:30pm.
A living legend for 130 years, The Del celebrates a rich heritage of being the proud host to celebrities, royalty, U.S. Presidents and beach-loving guests for generations. Built in 1888 by Elisha Babcock, Jr., and Hampton L. Story and designated a National Historic Landmark in 1977, Hotel del Coronado is an American treasure.
SAMA Rate: $265 + Tax
Reservation Link: SAMA/Hotel Del Coronado Reservation Link (AC20)
Please Note: The cut-off for reservations is Tuesday, April 23, 2019 (11:59 pm EST) OR when the SAMA block of rooms is FULL.
Address: 1500 Orange Ave, Coronado, CA 92118 Phone: +1 619-435-6611
Energize, educate and enable your team to achieve the business outcomes your leadership demands. Today’s teams are geographically diverse and buried in the day-to-day management of their accounts. Bring your team together in San Diego to focus on the elements guaranteed to change the business outcomes of your strategic accounts.
If you received a promotional price during our after conference sale that is lower than the lowest
team pricing currently available, you will not receive an additional discount.