Why attend the

2022 SAMA

After operating virtually for what seems like forever, we cannot wait to get together in person at SAMA’s 2022 Annual Conference. As always, SAMA’s Annual Conference (May 23-25) promises an exhilarating educational experience, with sessions offering breadth, depth and a sharp focus on real-world challenges that cut across all industries. Sessions are led by practitioners and subject-matter experts with proven experience and a true passion for sharing ideas. SAMA’s culture promotes open exchange. By joining us in New Orleans, you’ll get more than just an education. You will become part of a global think tank of like-minded peers, obsessed with growing profitably with your company’s most strategic customers.
Take advantage of our early-bird rates by registering here now.

“Great sessions and discussions, as usual for a SAMA experience. The collaborative culture, shown by SAMA and the attendees, is much appreciated!”
– 2020 Annual Conference attendee

A Trusted Source

For almost 60 years SAMA has been the knowledge leader on managing large, complex customers. Because we are a non-profit, we are both non-commercial and unbiased in our unrelenting focus on the challenges of strategic customer management. We make it our business to identify new issues and leading-edge ideas that add value to our customers.

We understand that you operate in a fast-paced, high stakes environment. It’s difficult to find time to step back and take advantage of an opportunity to learn, brainstorm and validate. But consider the power of gaining just one great idea that delivers true value to you, your company and your most important customers. The ROI is undeniable.


Know-How Based
on Know-Who


It has been said that “it’s more important WHO you know than WHAT you know.” In SAMA’s case, our “know-who” leads to your “know-how.” The SAMA Knowledge Network consists of an unparalleled community of practitioner and subject-matter experts eager to share what they know. By attending the SAMA conference, you will expand your personal and professional network and form relationships that last for decades.


Get practical tools & insights


✓ Learn how to advance your strategy with your most critical customers

✓ Build and manage your roadmap for success

✓ Plan, execute and measure to improve results at each phase of the customer journey

✓ Embrace change and operate with speed and agility

✓ Connect with and learn from others facing similar challenges


Who will be there

Join attendees from hundreds of companies across a spectrum of industries. Meet counterparts at your customers and engage with your peers.

✯ SAM program managers
✯ Strategic/global/key account managers
✯ Extended account team members
✯ Field sales supporting key customers
✯ Sales & marketing executives
✯ Senior management (business units & geographies)
✯ Sales support & operations
✯ Sales training & development
✯ Human resources
✯ Chief sales officers




Keynote Speaker

Shane Meeker

Corporate Storyteller & Company Historian at Procter & Gamble | Founder of StoryMythos | Nationally Recognized Keynote Speaker | Author

Nationally recognized storyteller, keynote speaker and author, Shane Meeker, knows the challenges that businesses and brands experience as they try to stand out in a crowded marketplace. He is the author of "StoryMythos: A Movie Guide to Better Business Stories" and is also Procter & Gamble's Company Historian and Chief Storyteller.


Sessions presented by companies including:

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owenscorning_120x90.jpg aws_120x90.png dukeenergy_120x90.png columbiauniversity_120x90.png TUVsud.jpg sama_120x90.png


Conference Pricing

2022 SAMA Annual Conference

  Super Early Bird
(thru 08/15/21)
Early Bird
(thru 01/31/22)
Full Price
(after 01/31/22)
  Corporate Member $1,995 $2,195 $2,595
  Individual Member $2,195 $2,395 $2,795
  Non-member $2,395 $2,595 $2,995


Haven't met as a team since...forever?

Do more
with many.

Bring a team to:

✓ Share and discuss best practices
✓ Expand your network
✓ Connect outside the office experience

Special Team Pricing available! Contact Jaclyn Such at such@strategicaccounts.org.





“SAMA is the ultimate global resource in the
convergence of pragmatic thought leadership.”

- A SAMA community member



SAMA's 2022 Annual Conference will offer three parallel tracks to guide your learning journey.

  ✮ Critical Skills for Strategic Account Managers

  ✮ SAM Program Design, Structure and Management

  ✮ SAM Talent: Recruiting, Hiring and Retaining Top People

We search far and wide for new speakers who bring fresh, innovative ideas. They come from companies that are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best!




Thank you to our sponsors:

                 PMI.jpg Holden.png uplandAltify-logo.jpeg           


For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing
at +1 312-662-2971 or dunham@strategicaccounts.org.


Register now and lock in early-bird rates!

Register now