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SAMA 2023 Annual Conference

May 23-25, 2023

Hotel del Coronado, Curio Collection by Hilton  |  San Diego, CA

Why Attend the 2023
SAMA Annual Conference?


A Trusted Source

For almost 60 years SAMA has been the undisputed knowledge leader on managing large, complex customers. Because we are non-profit, we can afford to be both non-commercial and non-biased in our unrelenting focus on the challenges of strategic customer management. We make it our business to identify new issues and leading-edge ideas and translate that into food for thought for our customers.

Know-How Based on Know Who

It has been said that “it’s more important WHO you know that WHAT you know.” In SAMA’s case, our “know-who” leads to your “know-how.” The SAMA Knowledge Network is a community of practitioner and subject experts that is unparalleled. Engaging with SAMA provides you an instant personal network. Many attendees create lasting relationships that last for decades that are truly valued personally and professionally. We believe in the power of connection and community and after so many months being virtual, we look forward to seeing you in-person.

One Great Idea

The business of managing strategic customers is a fast-paced, high-stakes environment. SAMA’s community is a busy one, and we recognize that it’s difficult to find the time to step back and take advantage of an opportunity to learn, brainstorm and validate. But consider the power of just one great idea that can deliver true value to you, your company and your most important customers. The ROI is undeniable.

Fast Paced, Practical Learning

SAMA’s learning environment provides an exhilarating educational experience that is anything but boring. Our conference offers breadth, depth and a sharp focus on real-world challenges that cross all industries. Sessions are led by practitioners and subjects experts who have proven experience and a true desire to share ideas. SAMA’s culture of open exchange gives participants more than just an education – it provides a think tank of peers.

Competitive Advantage

With hundreds of companies from an array of industries in attendance, can you afford to stay home if even one competitor is gaining exposure to best practices? Chances are, your customers will be there too, providing opportunities for meeting counterparts who can offer a unique perspective, new information or even assistance in gaining access to key stakeholders in their firm. Companies that want the competitive advantage come to the SAMA conference.



Conference Venue

Hotel del Coronado, Curio Collection by Hilton

The Del is an iconic backdrop for business with 96,000 sq. ft. of breathtaking indoor and oceanfront meeting spaces – including a private white sand beach. 

Address: 1500 Orange Ave, Coronado, CA 92118
Phone: (619) 435-6611
Website:  https://hoteldel.com/

Room block information coming soon. 




Early Bird  (until 1/31/23 11:59 p.m. CST) $2,295.00  $2,495.00  $2,695.00
Full Price  (through conference) $2,595.00  $2,795.00  $2,995.00
Early Bird until 1/31/23 (11:59 p.m. CST) $2,195.00   $2,395.00   $2,595.00 
Full Price (through conference) $2,395.00  $2,595.00   $2,795.00 
*A team is considered 8 or more paid registrants.





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Purchase selected sessions on demand.

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For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing at +1 312-662-2971 or dunham@strategicaccounts.org.