• image

ABOUT    |     SPEAKERS    |     SESSIONS    |     AGENDA    |     SPONSORSHIP    |     BROCHURE

LinkedIn_logo.jpg  twitter_logo.jpg    #SAMACon

Why Attend a SAMA
Annual Conference?


A Trusted Source

For almost 60 years SAMA has been the undisputed knowledge leader on managing large, complex customers. Because we are non-profit, we can afford to be both non-commercial and non-biased in our unrelenting focus on the challenges of strategic customer management. We make it our business to identify new issues and leading-edge ideas and translate that into food for thought for our customers.

Know-How Based on Know Who

It has been said that “it’s more important WHO you know that WHAT you know.” In SAMA’s case, our “know-who” leads to your “know-how.” The SAMA Knowledge Network is a community of practitioner and subject experts that is unparalleled. Engaging with SAMA provides you an instant personal network. Many attendees create lasting relationships that last for decades that are truly valued personally and professionally. We believe in the power of connection and community and after so many months being virtual, we look forward to seeing you in person.

One Great Idea

The business of managing strategic customers is a fast-paced, high-stakes environment. SAMA’s community is a busy one, and we recognize that it’s difficult to find the time to step back and take advantage of an opportunity to learn, brainstorm and validate. But consider the power of just one great idea that can deliver true value to you, your company and your most important customers. The ROI is undeniable.

Fast Paced, Practical Learning

SAMA’s learning environment provides an exhilarating educational experience that is anything but boring. Our conference offers breadth, depth and a sharp focus on real-world challenges that cross all industries. Sessions are led by practitioners and subjects experts who have proven experience and a true desire to share ideas. SAMA’s culture of open exchange gives participants more than just an education – it provides a think tank of peers.

Competitive Advantage

With hundreds of companies from an array of industries in attendance, can you afford to stay home if even one competitor is gaining exposure to best practices? Chances are, your customers will be there too, providing opportunities for meeting counterparts who can offer a unique perspective, new information or even assistance in gaining access to key stakeholders in their firm. Companies that want the competitive advantage come to the SAMA conference.



Keynote Speakers

Kick-off Keynote Address

Sierra Towers

Vice President, Go to Market & Operations, Boehringer Ingelheim Pharmaceuticals, Inc.


Combat Leadership: Build High Performance, Winning Teams

Dave Berke

Chief Officer of Development & Curriculum, Echelon Front


The Experience Mindset

Tiffani Bova

Global Customer Growth and Innovation Evangelist, Salesforce



Conference Sessions

We search far and wide for new speakers bringing fresh, innovative ideas from companies who are pushing the envelope with their key customers. As for returning speakers, we only bring back the best of the best. Expect a full slate of new speakers, new companies and new topics to bring you insights and tools to inform your decision making and enhance your most critical customer relationships. SAMA's Annual Conference offers three parallel tracks to help guide your journey and ensure maximum ROI.

View Conference Sessions



Conference Venue


Hotel del Coronado, Curio Collection by Hilton

A living legend for more than 130 years, The Del celebrates its rich history as the proud host to celebrities, royalty, U.S. Presidents, and beach-loving guests for generations. Built in 1888 by Elisha Babcock, Jr., and Hampton L. Story and designated a National Historic Landmark in 1977, this historic beach resort is a San Diego icon.

Venue address: 1500 Orange Ave, Coronado, CA 92118   https://hoteldel.com

Conference Dates: May 23-25, 2023

Questions? Contact Rhodonna Espinosa at espinosa@strategicaccounts.org.



Conference Agenda*


Monday, May 22

4:00pm-7:30pm – Registration & Check-in

5:00pm-6:00pm – Pre-Conference Bonus Sessions

6:00pm-7:30pm – Opening SAMA Conference Happy Hour


Tuesday, May 23

7:00am-5:30pm – Registration & Check-in

7:00am-8:00am – Breakfast

8:00am-5:00pm – Keynote and Breakout Sessions

4:00pm-5:00pm – Peer Exchange and Technology Showcase

5:00pm-6:30pm – Reception




*Conference agenda is subject to change


Wednesday, May 24

7:00am-6:00pm – Registration & Check-in

7:00am-8:00am – Breakfast

8:00am-5:30pm – Keynote and Breakout Sessions

6:00pm-7:00pm – Transportation to USS Midway Museum

6:30pm-9:30pm – Reception and Dinner at USS Midway Museum

9:00pm-10:00pm – Transportation to Hotel Del Coronado


Thursday, May 25

7:00am-1:00pm – Registration & Check-in

7:00am-8:00am – Breakfast

8:00am-1:00pm – Keynote and Breakout Sessions

1:00pm – Conference Adjourns




Price  $2,595.00  $2,795.00  $2,995.00
TEAMS*  (View our Teams Brochure) Corporate
Price $2,395.00  $2,595.00   $2,795.00 
*A team is considered 8 or more paid registrants. 



“Great sessions and discussions, as usual for a SAMA experience. The collaborative culture, shown by SAMA and the attendees, is much appreciated!”
– 2020 Annual Conference attendee


Thank you to our sponsors:


For information on sponsorship opportunities, contact Harvey Dunham, Managing Director, Strategy and Marketing at +1 312-662-2971 or dunham@strategicaccounts.org.