Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members
Level of proficiency: Foundational
Certification eligibility: Yes, recommended start for all CSAM candidates
Presented by: Valkre & Whetstone Inc.
This two-day course teaches participants the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies: Customer co-discovery, fit and planning; value co-creation, monetization and negotiation; and value-tracking and delivery. This course uniquely combines technology and SAMA's knowledge architecture to accelerate learning and application of KAM/ SAM best practices.
Valkre provides a Key Account Management Platform that improves internal and external engagement across the entire customer life cycle.
Check out https://valkre.com for more information.
Premium customer relationships and experiences are at the forefront of our business philosophy. This means ensuring that everything we do provides value to you, so that you, in turn, can create greater value for your customers.
We operate from a “give” rather than a “get” perspective. With this outlook, we gain the ability to perceive the world through your eyes, in addition to our own. And with both perspectives we tackle your obstacles with greater foresight and accuracy.
Faculty: Valkre & Whetstone Inc.