Recommended Audience: SAM/KAM/GAM, SAM Program Leaders, SAM Managers, Cross-functional team members
Level of proficiency: Foundational
Certification eligibility: Yes, recommended start for all CSAM candidates
Presented by: Valkre & Whetstone Inc.
This two-day course imparts participants with the full scope of the role and responsibilities of a strategic account manager as well as a repeatable framework for co-creating value with a customer. Participants will work with real-life case studies to better understand the progression of a typical customer engagement and the requisite skills and competencies: Customer co-discovery, fit and planning; value co-creation, monetization and negotiation; and value-tracking and delivery. This course uniquely combines technology and the proven SAMA playbook to accelerate learning and application of KAM/ SAM best practices.
Valkre provides a cloud-based solution for SAMs and KAMs to build, execute, and measure Account Plans focused on creating value with critical customers.
Specifically, Valkre’s solution focuses on three critical areas:
Check out http://valkre.com/valuecreation for more information.
Premium customer relationships and experiences are at the forefront of our business philosophy. This means ensuring that everything we do provides value to you, so that you, in turn, can create greater value for your customers.
We operate from a “give” rather than a “get” perspective. With this outlook, we gain the ability to perceive the world through your eyes, in addition to our own. And with both perspectives we tackle your obstacles with greater foresight and accuracy.
Faculty: Valkre & Whetstone Inc.