Participate in an exciting, informative, interactive metric-oriented workshop. During this session participants will take a journey into the future; or is it now? They will experience methods, practices and tools that will optimize relationships with their strategic customers. Participants will experience both sides of the relationship; the strategic customer as well as the strategic supplier. Participants will operate in collaborative teams; group discussion and activity outcome sharing will be part of each content area. Thinking, innovating and challenging are integral parts of this workshop.
- How to assume the role of a Trusted Advisor - more than a deal manager
- Define behaviors and practices of an effective Trusted Advisor; one who Builds strategic C-Level Relationships and enables the creation of shared value
- How to implement and utilize a metric-based customer scorecard
- Share key metrics that Influence success in Relationship Management and the Value Journey; a Dashboard Approach – Measuring so we can improve together
- Learn how to measure & strengthen relationships
- Present and establish methodology, process, practices and tools for mapping, measuring and strengthening Relationships
- How to expand share of wallet within a designated addressable market segment and build on / from a metric-based scorecard and Voice of Customer data
- Demonstrate how to turn knowledge, relationships and metrics into mutually beneficial outcomes / monetized value – through a value journey
Faculty: Dennis J Chapman Sr., Founder and CEO, The Chapman Group